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Comandos

Methodology

Growing a product is like climbing a mountain.

Meet North Face Growth — our science-backed methodology for creating and scaling products. Research, strategy, MVP, experimentation.

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North Face Growth methodology hero illustration — a mountain framing how Comandos scales digital products from MVP to market across FinTech, SaaS and AI founders

Hit your goals with

North Face Growth

Like climbing a mountain. Depending on the product's stage, all or some of these steps apply — in this order.

  1. 01

    Data, UX Audit & User Research

    We pair qualitative interviews with a quantitative audit — behavioural analytics, conversion funnels, retention curves — so the brief lands on numbers, not opinions. Every signal is mirrored in a shared live logbook the moment we surface it: no black box, no monthly decks.

    I want to implement this
    Comandos UX audit + user research visualisation — donut chart showing 40% of users love your product vs 60% prefer another service, the qualitative and quantitative gap a product design audit surfaces on day one for FinTech, SaaS and AI founders
  2. 02

    Product Strategy

    With research on the table, we prioritise the opportunities that move the metric. North Star, user stories, JTBD, roadmap — the decisions your team can defend to a board.

    I want to implement this
    Comandos product strategy illustration — a mountain with a dashed path and a summit flag, the North Face Growth roadmap metaphor for prioritising the features, North Star metric and JTBD opportunities that move business KPIs
  3. 03

    Product Feature, MVP & Design System

    We ship what matters: a production-ready MVP plus the design system that lets your team extend it without drifting. Figma tokens, component libraries, handoff hygiene.

    I want to implement this
    Comandos product MVP and design system illustration — a clean mobile app frame with a mint CTA, the shippable end-to-end outcome of Figma tokens, component libraries, production-ready handoff and design-engineering hygiene
  4. 04

    Testing & Experimentation

    We close the loop with real-world testing — usability rounds, pilots, A/B experiments — so the next iteration is informed by evidence, not opinion.

    I want to implement this
    Comandos testing and experimentation illustration — a paper-plane tracing an ascending dashed path, the continuous A/B testing, usability round and pilot experimentation loop that closes the North Face Growth product-design methodology

What clients say about Comandos

“Carlos is THE definition of state-of-the-art design. The bar is never too high for Carlos, and he pushes his teammates to constantly try harder. Carlos displays a lot of customer obsession and …”
Valentin Vermersch, Angel Investor · GM at Deliverect

Grow in results,
not in problems.

Take your digital product to the next level — make safer, more reliable business decisions based on data and experimentation.

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