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Comandos

We turn product chaos into measurable growth.

Product design for FinTech and SaaS founders shipping from Mexico City to the world. User research, product strategy, design systems, and growth — backed by data and experimentation.

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[1] Work shipped at Stori, Karta, Truora, Legalario, Yaydoo and more — used by millions across Mexico, Brazil, Colombia, Peru and Puerto Rico.

Before / After Comandos

Product problems,
measurably solved.

Scroll to see eight products go from stuck to shipped — what we inherited on the left, what we shipped on the right, and the metric the team moved.

Before Comandos
Stori Inversión+ pre-redesign legacy flow — Nueva inversión screen on iPhone with a $2,000.00 amount input, fixed 90 / 180 / 365 días plazo pills and separate Nombre de inversión / Tasa de rendimiento (GAT Nominal anual 16.50%) blocks, the fragmented fintech savings onboarding Mexican savers opened but abandoned before activating their first time-locked investment
A fintech savings flow users opened and then abandoned mid-onboarding.
Truora Background Check Report pre-redesign — dense Colombia KYC page showing Laura Lizeth Jimenez Garcia's full profile (nombre, género, fecha de nacimiento, número de identificación) alongside a wall of Identidad / Penal y Criminal / Legal / Internacional / Profesional / Afiliaciones / Medios / Impuestos y Finanzas cards each with its own Puntaje 10 Limpio, the raw technical report LATAM HR analysts spent 8 minutes per read trying to interpret
Raw legacy report. 8-minute read. Analysts never understood the confidence score.
Karta Card pre-redesign concept in portrait — generic off-white industry card with a blank grey magstripe on the right, a minimal diamond chip icon at the bottom and a faint guilloché curve pattern, the commodity off-the-shelf look LATAM credit cards shared before the Comandos industrial-design rewrite
Commodity industry card. Plain magstripe. No premium signal.
Legalario legacy electronic-signature flow — three outdated mobile screens Mexican SMB signers abandoned mid-flow, pre-redesign UX with cramped signature rectangles and low-confidence previews
Mid-flow drop-off. Draw-your-signature crammed inside a finger-stroke rectangle.
Pre-MVP legacy kiosk for El café de Tere — Android purple top-bar with flat Menu 0–4 tabs and Bolón / Bolón Doble / Bolón Triple price rows, the starting point before the ROKU redesign
Android purple tabs. Flat price rows. Kiosks nobody used.
Stadio Apple Watch running app first-draw paper sketches — Project: Apple Run notebook page showing hand-drawn Nuevo Amir leaderboard with runners (Orlando 75:40 min · 9.7 km, Comandos 18:51 min · 8.9 km, Rodrigo 19:21 min · 8.6 km) and a second screen sketching a run route with Empezó / Terminó / País / Ruta fields, the raw ideation Comandos iterated before shipping the MVP during the pandemic
Rough first-draw concepts for an Apple Watch social running app.
Dark Kitchen field research 2019 — 10+ delivery-app tablets for Uber Eats, Didi Food, Rappi and iFood pinned to a wooden wall and wired chaotically, the operational pain mipOS set out to replace
Ten delivery-app tablets nailed to a wooden wall.
Yaydoo brand audit pre-Grill Design System — eight inconsistent logo variations shipping in the wild across the Mexican B2B SMB portfolio: two different Yaydoo wordmarks, two PorCobrar lockups (blue chip + standalone P-icon), a purple-block Vendorplace icon alongside a cyan Vendorplace wordmark, and two YAYDOO all-caps treatments with mismatched lotus / navy-dotted icons — the brand chaos the Comandos Grill Design System rewrite was built to consolidate
Eight inconsistent logos across seven products.
RebajaTusCuentas legacy 2018 mortgage comparison platform — the Peruvian PropTech UX before the Comandos full redesign, stuck in one country with flat conversion
A 2018 mortgage comparison platform stuck in a single country.
  1. Stori
  2. Truora
  3. Karta Card
  4. Legalario
  5. mipOS Kiosk
  6. Stadio
  7. mipOS Dark Kitchen
  8. Yaydoo
  9. RebajaTusCuentas
Now
Stori Inversión+ redesigned guided fintech savings flow on iPhone — ¿Cuánto quieres invertir? screen with a $15,500 input that auto-previews the 30 / 90 / 180 días return ($20,017.53 · $20,037.53 · $20,076.66) plus ↗ 15.00% / 15.50% / 14.75% rate pills, a Saldo después de la inversión hint and a mint Continuar CTA, the MVP Comandos shipped for Stori Mexico that drove +477% activation explosion in 90 days
Guided, time-locked investing. +477% activation explosion in 90 days.
Truora Background Check Report redesigned by Comandos — guided Reporte de consulta layout with a single at-a-glance Puntaje 2 Confianza muy bajo gauge, Nivel de confianza legend (Muy Bajo → Muy alto), weighted categorías (Identidad personal 20%, Criminal 60%, Legal 10%, Internacional 10%, Profesional 0%, Afiliaciones, Medios, Impuestos y finanzas) and a QR code to drill into the full bases consultadas — the deliverable rewrite that cut reading time 50% and lifted HR satisfaction to 85%
Single at-a-glance score. 50% faster. 85% satisfaction across LATAM HR teams.
Karta Card final product in portrait — black heavyweight premium credit card with the Karta wordmark etched vertically, engraved chevron line pattern, EMV chip and VISA Infinite branding on a textured matte-noir surface, the 17-gram metal design Comandos shipped that gained 1,000 LATAM high-net-worth customers in the first 12 months
Black 17-gram Visa Infinite. 1,000 customers in the first 12 months.
Legalario redesigned electronic-signature identity step on iPhone — Toma la foto del frente de tu identificación with INE / Pasaporte / FM3 as accepted Mexican IDs, a live photo of a signer framing his credential on a plain background, the guided biometric onboarding Comandos shipped to lift completion to 99% and NPS +24% across LATAM
99% completion rate. iBeta-certified biometric identity end-to-end.
mipOS Kiosk redesigned Chili's self-order screen on a ROKU-native device — colourful floating burgers, fries and tacos around the Chili's logo, tuned for any touch device
ROKU-native Chili's kiosk. +155% conversion lift. Any touch device.
Stadio shipped Apple Watch + iPhone running app — the social-running product that launched in 4 weeks during the pandemic with +30% word-of-mouth growth and 45% retention after the first room
Shipped MVP in 4 weeks. +30% word-of-mouth. 45% retention.
mipOS Dark Kitchen unified dashboard — one laptop consolidating Uber Eats, Didi Food, Rappi and iFood orders with 99% integration, Rechazar / Aceptar actions and live Lista para entrega status
One unified dashboard. 99% integration. +400% productivity.
Grill Design System for Yaydoo shipped across product surfaces — a mint Ready! payment-reminder success toast, a customer search with Café Latte / Deli Café / Cafe Los Alamos results and avatar chips, a payment Step 02 badge, and a role-picker with Administrator vs Operator permissions explained inline, all running off the unified tokens and components the Comandos rewrite locked in before Yaydoo's Series B and the Paystand acquisition
Grill Design System. +40% team productivity. Paystand acquisition.
RebajaTusCuentas redesigned PropTech form on web — conversational flow hosted by Nicolás (CEO) with a 2 minutos para completar el formulario progress bar, three product-category cards (Nuevo Crédito Hipotecario, Compra de Deuda Hipotecaria, Préstamos con Garantía Hipotecaria with a mint-check selected state) and a SUNARP registry question (Sí está registrado / No está registrado / No lo sé) leading into a Siguiente CTA, the guided mortgage-comparison UX Comandos shipped that drove +300% growth across Peru, Colombia and Mexico
Full UX redesign. +300% growth. Peru → Colombia + Mexico.
See all case studies

What clients say about Comandos

“Carlos is THE definition of state-of-the-art design. The bar is never too high for Carlos, and he pushes his teammates to constantly try harder. Carlos displays a lot of customer obsession and …”
Valentin Vermersch, Angel Investor · GM at Deliverect

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