Karta App Premium Credit Card UX
Product design for Karta's premium credit card app. WhatsApp concierge integration, investment-backed payments, and 85% lower fees.
The premium segment remains with traditional banks, using cards that have fallen behind.
Although several fintech companies are approaching this segment, adoption remains low due to recurring questions.
- Pay with investments.
- Operate without commission.
- Exclusive benefits like F1 or Insurances.
- Backed by Artificial Intelligence but with human sense.
Be Widely Accepted Among an Exclusive Audience
WhatsApp surpasses banking apps in usage. What mix of flows and functions in each channel will drive adoption?
I want to grow as KartaResultados
- +1k customers in 12 months.
- 94% Net Promoter Score.
- 85% saving on transaction fees compared to competitors.
El equipo
- 4 developers
- 1 product designer by Comandos
- 2 Founders at Karta
Defining top 2 challenges identified.
We Optimize Our Value Proposition
Karta is a US-issued card, secured by the applicant's funds held in the US. Most primary users live in Latin America.
- 1
Business
A card optimized for travel
We will not compete for everyday use. We will be the best option when travelling, where users are willing to pay a little more for unforgettable memories when paying with Karta.
- 2
User Research
An assistant that can do almost anything on WhatsApp
80% of users have had an unpleasant experience when calling a call center and waiting for hours. Karta automates everything from transaction reviews to VAT refunds in Europe and more.
- 3
Product
Ease of paying off credit card debt
92% of users have liquidity in investment accounts (e.g. Webull or Interaudi), not just at their bank.
Advantage
The Lowest Commission Rate in The Brazilian Market
Aha! moment in Less Than 1 Hour.
To resolve the dilemma, we prioritized Apple Pay / Google Pay, as the card took ~1 week to be delivered.
We optimize to deliver value in the shortest possible time.
We made it easier to make your first purchase, either online or using contactless payment.
100% of users use their digital card within 45 minutes
Users are using Karta beyond our expectations.
4 transactions during the first 12 hours
Both contactless payment in restaurants and online purchases.
A Bank App For People Without Borders
For high-net-worth clients, we raise the standard. The past is history; the future is Karta.
Up To 5 Ways to Pay your Credit Card Bill
- US bank account
- Brazilian bank account
- Pix
- Investments
- Cryptocurrencies
Our concierge can also process the card payment. We just need to ask them to do so.
Facilitate Fast Adoption
Additional Cards For Family Members Or Collaborators
The user can enable a metal or plastic card. All additional cards have digital cards.
Facilitate Fast Adoption
We Automate Travel Tax Refunds to Europe
Karta automatically detects transactions in Europe and guides users through the requirements necessary to obtain an automatic tax refund.
Purchase invoices can also be uploaded via WhatsApp.
An AI Concierge That Feels Like a Human
Help Buying a Flight or With Your Transactions.
The Karta app is key, but WhatsApp support is essential for an exceptional experience.
Karta ConciergeWhatsApp
Karta Concierge helps you with:
- Transaction disputes.
- Your Priority Pass code.
- Sending money to another Karta user.
- Cut-off date and outstanding balance.
- Among others.
Designed For People Who Don't Stop At Limits Or Borders.
Amazing results in 12 months
- +1k
- Customers in 12 months A HUGE success. Better than we expected.
- $900 USD
- Average transaction Average transactions during that period.
- 85%
- Savings Saving on transaction fees compared to competitors.
Trabaja con nosotros
Crece como Karta
Una llamada de 30 minutos. Tu producto, nuestro proceso.
