Method
North Face Growth — how we climb.
Growing a product is like climbing a mountain. North Face Growth is our science-backed method for creating and scaling products: four phases, from research to experimentation. Not every product needs every step, but they always run in this order.
Phases
Four phases. In order.
Each phase starts from what the previous one proved. We begin at the phase your product is on.
- 01
Data, UX audit & research
Goal
Find what's blocking growth
We pair qualitative interviews with a quantitative audit, so the brief lands on numbers, not opinions. Every signal goes into a shared live logbook the moment we surface it.
What we do
- Qualitative user interviews
- Behavioral analytics review
- Conversion funnel audit
- Retention curve analysis
What you get
- A brief backed by numbers
- A shared live logbook of every signal
- 02
Product strategy
Goal
Pick the bet
With research on the table, we prioritize the opportunities that move the metric, and turn them into decisions your team can defend to a board.
What we do
- Opportunity prioritization
- North Star metric definition
- Jobs to be done (JTBD)
- User stories
What you get
- North Star metric
- JTBD and user stories
- Prioritized roadmap
- 03
MVP & design system
Goal
Ship it, built to scale
We ship what matters: a production-ready MVP, plus the design system that lets your team extend it without drifting.
What we do
- Feature and MVP scope
- Figma tokens
- Component libraries
- Handoff hygiene with engineering
What you get
- Production-ready MVP
- Design system: tokens and components
- A handoff your team can extend
- 04
Testing & experimentation
Goal
Measure, then iterate
We close the loop with real-world testing, so the next iteration is informed by evidence, not opinion.
What we do
- Usability rounds
- Pilots
- A/B experiments
What you get
- Experiment readouts
- Evidence for the next iteration
Principles
The rules we climb by.
- 01
Numbers, not opinions
Briefs and iterations rest on research and data — interviews, funnels and experiments.
- 02
No black box
Signals land in a shared live logbook as we find them. No monthly decks.
- 03
Your stage, this order
Not every product needs every phase. We start where yours is, and keep the order.
- 04
Built to be extended
Systems and handoffs your team can run with, without drifting.
Proof
The method, in numbers.
- +477% activation in 90 days 40+ interviews and usability tests with Mexican savers shaped the redesign. — Read the Stori case study
- +155% kiosk conversion Research set one North Star: kiosk orders delivered in under 5 minutes. — Read the mipOS case study
- +40% team productivity One design system replaced eight inconsistent logos across seven products. — Read the Yaydoo case study
- -50% reading time Surveys, A/B tests and production experiments with more than 8,000 users. — Read the Truora case study
Ready for the next stage? Let's talk.
Tell us where your product is and where it needs to be. We reply within one business day.
- Reply within one business day.
- A 30-min call — no pitch deck needed.
- In English or Spanish.
Prefer email? c@comandos.me